While plenty of fads go by in a flash, celebrities never ditch their denim.
After all, although stars certainly have their pick of designer duds, they’re slipping on their favorite jeans just as regularly as the rest of us.
So whether you’re searching for sleek skinnies à la Kate Middleton’s or a baggy distressed pair like Rihanna’s, why not stock up on some of stars’ go-to styles?
Below, discover 12 denim brands with a leg up on the competition in A-listers’ eyes — from tried-and-true blues from Levi’s to “Bejeweled” denim beloved by Taylor Swift and Beyoncé.
The blueprint for Gigi Hadid’s outfits? Blue jeans from this sustainable denim brand. The model once told Vogue her “everyday Gigi look” includes a T-shirt and a pair of her “favorite jeans”: Ética’s boyfriend style.
She’s far from the label’s only famous fan, as Naomi Watts, Lucy Hale and Jennifer Lawrence also own pairs.
Ética Altin Loose Fit Ripped Boyfriend Jeans ($188)
Ética Devon High Rise Wide Leg Jeans ($182)
Ética Pax Mid Rise Cargo Jeans ($238)
While stars have deep pockets to purchase pricey pants, not all of their favorites cost a mint. Case in point? Levi’s.
Although the brand made its first jeans back in 1873, plenty of stars are still hooked on its classic, no-fuss blues over 150 years later; Hailey Bieber, Kristen Stewart and Kylie Jenner are among those who’ve stepped out in designs like the bestselling 501 Shorts (from $16).
Levi’s Women’s 501 Original Fit Jeans (from $56)
Levi’s Women’s Wedgie Straight Jeans (from $51)
Levi’s Women’s Low Pro Jeans (from $40)
Agolde has clearly earned a gold star from celebrities. Taylor Swift, Chrissy Teigen and Selena Gomez all own its denim, while Rihanna has made its baggy jeans a pregnancy style staple of sorts.
Agolde Cooper Straight-Leg Cargo Pants ($228)
Agolde Criss Cross Jeans ($198)
Agolde Dame Wide-Leg Cuffed Jeans ($258)
Few jeans have made headlines quite like Meghan Markle’s ripped Mother pair at the 2017 Invictus Games — a controversial style Prince Harry later said was “approved” by the palace in his bombshell memoir, “Spare.” The Duchess of Sussex isn’t the only famous mom who loves Mother, however, as Olivia Wilde and Jennifer Garner also own its jeans.
Mother The Tripper Ankle Jeans ($268)
The Weekender Fray Jeans ($238)
The Insider Crop Step Fray Jeans ($248)
While Madewell’s price tags are smaller than those of most brands on this list, the label’s an equally big hit in Hollywood. Emma Roberts, Lucy Hale and Lily Collins all don its denim, while Camila Mendes starred in a campaign for the brand in August 2023.
Madewell Curvy Kick Out Crop Jeans ($138)
Madewell Stovepipe Jeans ($138)
Madewell Perfect Vintage Wide Leg Jeans ($138)
Oprah declared NYDJ her “favorite denim brand” on her 2018 “Favorite Things” list, where she praised one of its gift sets. She’s not the only star associated with the brand (once called Not Your Daughter’s Jeans), as Ashley Graham starred in its 2016 campaign.
NYDJ Marilyn Straight Jeans (from $65)
NYDJ Ami Skinny Jeans (from $55)
NYDJ Barbara Bootcut Jeans (from $56)
Khloé Kardashian’s Good American label launched in 2016, reportedly selling $1 million worth of jeans in its first day alone. While the brand’s since branched out to offer clothing, swim and more, denim remains a hero category — and its styles are beloved by the likes of Lori Harvey and Eva Longoria (in addition to its famous founder, of course).
Good American Always Fits Good Legs Straight Jeans ($159)
Good American Good Classic Slim Straight Jeans ($139)
Good American Good ‘90s Loose Jeans ($159)
Re/Done’s vintage-inspired denim is a modern hit, having popped up on pop stars like Ariana Grande, Dua Lipa and Selena Gomez.
Re/Done Originals The Long Loose Jeans ($295)
Re/Done Originals High Rise Loose Jeans ($285)
Re/Done Original ’90s Low Slung Shorts ($195)
Best believe stars are still “Bejeweled” in Area jeans, known for their cute cutouts and shimmering embellishments. Taylor Swift, Beyoncé and Heidi Klum all own sparkling pants from the brand, while Mindy Kaling once dared to bare with a peekaboo pair.
Area Distressed Crystal-Embelished Jeans ($995)
Area Crystal-Embelished Wide Leg Jeans ($795)
Area Scallop-Fringed Denim Skirt ($795)
Forget diamonds — perhaps denim is a girl’s best friend. From Coachella-bound celebrities to “Bachelor” stars, plenty of famous folks slip on Grlfrnd’s jeans.
Grlfrnd Bella Low Rise Boyfriend Jeans ($245)
Grlfrnd Sara Super High Rise Slim Straight Jeans ($215)
Grlfrnd Melanie High Rise Bootcut Jeans ($225)
Even princesses dress down in denim; Kate Middleton’s known for her longtime love of skinny jeans, including the tailored Le One pant from Frame. (She’s not alone, as stars like Camila Morrone and Alessandra Ambrosio also own its jeans.)
Frame Le Easy Flare Raw Fray Jeans ($258)
Frame Le Slim Palazzo Jeans ($268)
Frame Le Palazzo Crop Jeans ($268)
When it comes to designer denim, Khaite is a star in plenty of superstars’ wardrobes. Kendall Jenner owns the brand’s jeans in several shades, as do fellow models like Olivia Culpo, Elsa Hosk and Karlie Kloss.
Khaite Vivian New Boot Cut Flare Jeans ($380)
Khaite Abigale Mid-Rise Slim-Fit Jeans ($440)
Khaite Danielle Straight-Leg Jeans ($460)
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