The Original Hollywood Sign’s History Isn’t All That Romantic - Refinery29

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According to the LAist, that wouldn't be the last time the sign needed major maintenance. In 1978, the letters were all completely torn down and rebuilt thanks to a fundraiser from Playboy's Hugh Hefner, where he got his famous friends to each sponsor a letter at $27,777 each. Hefner paid for the Y, Alice Cooper for the O, etc.

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The Original Hollywood Sign’s History Isn’t All That Romantic - Refinery29
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