Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.
But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.
Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.
Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.
But, contacting a celebrity to endorse your product is not an easy task.
To make it easy, PartyMapCelebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.
PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.
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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.
Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work.
By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.
Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.
Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.
The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.
Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.
Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.
But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.
But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.
Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.
If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.
On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.
But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.
Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.
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