October 22, 2020
City Of West Hollywood Covid-19 Update: City Launches 'masks Are …' Video Psa Series To Bluntly Urge Mask-Resistant Community Members To 'wear A F*****g Mask!'
The City of West Hollywood is making every effort to respond to community needs during the coronavirus (COVID-19) public health emergency. Maintaining the health and safety of community members in West Hollywood is one of the City's top priorities.
The City of West Hollywood has had a mandatory face-covering requirement in effect since late May 2020 and has been promoting a Cover That Face, Maintain Your Space message with its campaign of the same name, featuring graphics with brightly colored green, blue, and violet backgrounds and a diverse collection of illustrated characters embracing safe, responsible behaviors. Street banners and signs remain on display on lamp poles and public medians throughout the City of West Hollywood along commercial corridors.
Despite awareness-raising, regulations, and enforcement efforts, as the State of California and the Los Angeles County Department of Public Health progressively provide additional opportunities for limited re-openings in certain sectors with protocols for safety and sanitation, more people are out in public and some community members remain resistant to public health recommendations for wearing masks to protect others.
To reach "The Invincibles," a population of 18- to 29-year-olds, the City is launching a social media-based video series of 15-second videos called "Masks Are … " with each video carrying the blunt message: "Wear a F*****g Mask!" The series is being launched with four short PSA videos on the City's WeHoTV YouTube Channel:
Additional videos will be uploaded and promoted as they are produced. The video series is intentionally edgy in nature and each video is optimized to capture the attention of its target audience and promote social media sharing.
While substantial progress has been made in reducing the transmission of the coronavirus (COVID-19) in Los Angeles County, local health officials remain concerned about the potential for a rise in positive infections and hospitalizations in the months ahead. Officials at the Los Angeles County Department of Public Health are concerned that people, such as those aged 18-29 who are not exhibiting symptoms, may unknowingly infect others including parents, grandparents, and friends and family who have underlying health conditions and who are at greater risk for serious illness and death.
The City of West Hollywood has declared a local emergency in response to the coronavirus (COVID-19) outbreak. When in public, community members should maintain your spacewith social (physical) distancing of at least six feet, and cover your face. Public Health officials recommend that everyone continue to follow physical distancing and infection control directives and wear a clean cloth face covering that securely covers both your nose and mouth when in contact with other people not in your household.
The City encourages residents to remain home as much as is practical and limit close contact with others outside of a household. Additionally, people 65 years old or older and all people of any age with underlying health conditions should remain at home whenever possible; people in these categories should only leave their residences to seek medical care, exercise, or obtain food or other necessities.
West Hollywood City Hall is currently closed to the public and has suspended all in-person transactions. Most public City buildings, playgrounds, and facilities remain closed. City Hall remains accessible for business and essential services with transactions to be conducted by phone (323) 848-6400 and via the City's website at www.weho.org.
The City of West Hollywood coronavirus updates are available at www.weho.org/coronavirus and the City encourages community members to follow @wehocity on Twitter and Facebook and Instagram and turn on notifications for up-to-date information regarding details in the City of West Hollywood.
To view essential-business City meetings, tune in to WeHoTV at:
Meetings can also be accessed via:
- www.youtube.com/wehotv
- Spectrum Channel 10 (in West Hollywood)
- SmartTV Apps: AndroidTV; AppleTV; FireTV; and Roku
For notifications by email, subscribe to the City's E-Notifications at www.weho.org/email. Visit the City's event and meetings calendar at www.weho.org/calendar and news archive at www.weho.org/news. To receive urgent updates to your phone by text and to your email, text your ZIP code to 888-777.
For updates and information about the current numbers of COVID-19 cases in the United States and in Los Angeles County, the spread of the virus, severity, treatments, precautions, and other important public health information in multiple languages, please visit websites for:
For reporters and members of the media seeking additional information about COVID-19 in Los Angeles County, please contact the LA County Department of Public Health Chief Communications Officer, Carl A. Kemp, at (213) 240-8144 or media@ph.lacounty.gov.
For reporters and members of the media seeking additional information about the City of West Hollywood, please contact the City of West Hollywood's Public Information Officer, Sheri A. Lunn, at (323) 848-6391 or slunn@weho.org.
This press release was produced by the City of West Hollywood. The views expressed here are the author's own.
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City Of West Hollywood Coronavirus Update: City Launches 'Masks Are …' Video Psa Series - Patch.com
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