Former Olympic decathlete and reality TV star, Caitlyn Jenner, has voiced her frustration with Nike over their recent endorsement deal with trans influencer Dylan Mulvaney. Jenner, who is also a trans woman, has taken issue with Nike not extending a similar offer to Olympic hero Allyson Felix.
In a social media post on Thursday, Jenner criticized Nike's decision, saying that the company is going "so woke" by not considering Felix for an endorsement deal. Despite praising Mulvaney for securing the deal, Jenner expressed her frustration over Nike's history with Felix, who claimed the company offered her a 70% pay cut and denied her requests for maternity protections after she got pregnant in 2017.
As a result, Felix's contract with Nike expired and she later signed with Athleta. Jenner believes that Nike should have been more inclusive of Felix and not simply thrown money at Mulvaney.
She said: "We can be inclusive but not at the expense of the mass majority of people, and have some decency while being inclusive. This is an outrage."
Caitlyn says Nike is "too woke"
Jenner's frustration stems from her admiration of Nike founder Phil Knight and the brand's iconic status in American culture. She believes that Nike's decision to favor Mulvaney over Felix is a poor reflection of the company's values.
"As someone that grew up in awe of what Phil Knight did, it is a shame to see such an iconic American company go so woke!" Jenner said.
It's unclear how much Mulvaney is making from the deal, but her nearly two million Instagram followers suggest that she received a significant payout. Jenner is not the only Olympian to express frustration with Nike's decision. Silver medalist Sharron Davies has called for a boycott of Nike, labeling the company's decision "a kick in the teeth" to women.
Mulvaney's business moves have also recently been under scrutiny. Her partnership with Bud Light had musician Kid Rock shooting beer cans in frustration. Nike has not yet responded to the criticism from Jenner or other Olympians.
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April 08, 2023 at 05:14AM
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Caitlyn Jenner slams Nike's 'woke' endorsement deal with trans woman Dylan Mulvaney - Marca
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