When “Godzilla vs. Kong” opened with weekend sales of nearly $70 million in China in March, it seemed the market would be a bright spot for Hollywood studios: most theaters were open, while U.S. film-goers were still staying home because of the coronavirus.
But 2021 is turning into a disappointment for movie companies in China, which passed the U.S. last year to become the world’s largest film market. U.S. films have grabbed about 15% of the box office, on par with pandemic-impaired sales in 2020 and far less than the 32% they claimed in 2019, according to data compiled by Bloomberg from the Chinese ticketing service Maoyan Entertainment.
"Hollywood" - Google News
October 01, 2021 at 03:24AM
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China's Box Office Becomes a Giant Headache for Hollywood - Bloomberg
"Hollywood" - Google News
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