Actor Michael B. Jordan is leading the charge to change Hollywood through an initiative that offers a “roadmap” for investing in Black talent and anti-racist programming.
This week, Jordan, who grew up in Newark and has starred in hit films including “Creed” and “Black Panther,” announced a collaboration with Color of Change, a racial justice organization.
“Hollywood has a history of racism,” Jordan tweeted. “Excluding Black talent, silencing Black voices, derailing Black careers, and propping up policing and injustices…Hollywood, break the pattern it’s about that time !! #ChangeHollywood.”
Jordan, 33, said the initiative involves “creatives on the inside, advocates on the outside.” He called for a multi-pronged approach that includes divesting from police and investing in Black talent, careers, communities and anti-racist content.
“Our goal is to provide a roadmap for action: concrete steps that individuals and organizations in Hollywood can take to move the industry toward racial justice,” Jordan and Rashad Robinson, president of Color of Change, said in a statement.
“Collaborations like ours — between an actor/producer on the inside, and a racial justice advocate on the outside — can demonstrate the change that’s possible and also provide resources that support a wide range of individuals and organizations to take action,” they said. “Together, we aim to rally people across the industry, educate decision makers, and secure institutional commitments to changes that matter.”
In June, Jordan marched at a Los Angeles protest organized by the “Big 4″ Hollywood agencies in support of Black Lives Matter after George Floyd was killed at the hands of police in Minneapolis.
“I want us to invest in Black staff,” Jordan said at the time, addressing the crowd. “I’m proud to have an inclusion rider and all that good stuff and I use my power to demand diversity, but it’s time the studios and agencies — all the agencies, all these buildings that we’re standing in front of — to do the same.”
Jordan pledged in 2018 that he would apply an inclusion rider — a measure that makes diversity among cast and crew a stipulation of contracts — to all projects from his production company, Outlier Society.
“You committed to a 50/50 gender parity in 2020, where is the challenge to commit to black hiring?” Jordan said at the protest. “Black content led by Black executives, Black consultants, Are you policing our storytelling as well?”
Last month, Warner Bros. made “Just Mercy,” a film in which Jordan stars as civil rights attorney Bryan Stevenson, free to stream in light of protests against racial injustice and police brutality.
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