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Hollywood Is Beefing Up Tech Tools for Audience Development and Production - Morning Brew

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Tech companies are helping Hollywood develop shows and films with a more analytics-driven process than “throw spaghetti against the wall and see what sticks.” The WSJ recently broke down the how and why.

Audience: Entertainment companies are using new real-time feedback tools and anti-piracy watermarking technology so focus groups can stream from their homes. This also lets studios show pilots to a larger sample size. 

Thanks to mountains of audience data, it’s easier to target shows. No need to boil the ocean with a big-budget production if you can make something affordable and popular with a niche audience. Or...you can just make Tiger King

Production: Directors and cinematographers are tapping virtual graphics engines, like Unreal Engine from Fortnite parent Epic Games. Unreal Engine 5 is coming later this year...and it supports some stunning graphics

Zoom out: Netflix leads the way in this space. It recently named its content chief as co-CEO and plans to spend over $17 billion on original content this year. Data fuels Netflix's recommendation algorithm, gets shows in front of the right eyeballs, and helps determine what’s made in the first place.

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"Hollywood" - Google News
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Hollywood Is Beefing Up Tech Tools for Audience Development and Production - Morning Brew
"Hollywood" - Google News
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