On Wednesday, prominent white celebrities, writers, and politicians—including Julia Roberts, Gwyneth Paltrow, Cheryl Strayed, and Senator Elizabeth Warren—will hand over their Instagram accounts to black stars, journalists, and activists in an effort to amplify their voices.
Called #ShareTheMicNow, the social media campaign was launched by Endeavor CMO Bozoma Saint John, authors Luvvie Ajayi Jones and Glennon Doyle, and fashion designer Stacey Bendet, with an eye toward immediate elevation and long-term collaboration.
As such, the initiative has four started goals: “To form a social media campaign that magnifies black women’s lives and stories. To form relationships among black women and white women, so that our future activism is born from relationships. To create a network of disruptors who know and trust each other. To create action that could make change.”
Roberts, who recently used her Instagram footprint to interview Dr. Anthony Fauci as part of ONE Campaign’s #PassTheMic series, will cede her 8.8 million followers to fashion and beauty expert Kahlana Barfield Brown; Paltrow will hand her 9 million followers to Mama Glow founder Latham Thomas; and Senator Warren will take her 2.5 million followers and provide them to acting president of Planned Parenthood, Alexis McGill Johnson.
“As black women, we use our platforms to tell our stories, but oftentimes it feels like we’re only heard by our own community,” Brown wrote on Instagram. “Tomorrow, myself and a beautiful collection of Black women will speak from the Instagram accounts of white women. I’m honored to take over my dear friend @juliarobert’s account (more on how much this woman means to me later). The intention behind #ShareTheMicNow is to amplify Black women and the important work that we’re doing in order to bring the type of change the world needs right now. Pull up tomorrow.”
Thus far, the #ShareTheMicNow campaign has already been greeted more warmly than last week's Blackout Tuesday, which encouraged users to post black squares to their Instagram pages. The push started as a callout of discrimination in the music industry before being quickly and widely adopted by brands and many white people online. That lead to a backlash, especially for those who used the hashtag #BlackLivesMatter on their posts—as they quickly drowned out previously vital information with a wave of black squares.
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White Celebrities Will Hand Off Instagram Accounts to Amplify Black Women’s Voices - Vanity Fair
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